Parachute Home Pop-Up on Abbot Kinney
/Parachute Home is one of my favorite local companies. They make quality bedding basics that look both simple and completely luxurious.
They invited me to design their summer pop-up at Milkmade on Abbot Kinney. It was a small space that filled the storefront window, along with an outdoor "garden" area that had to be stowed away every night when the shop closed.
The trick was to balance the Parachute brand (along with their summer motif) with the hosting business, Milkmade.
Our greatest shopping resources for styling the scenes ended up being Etsy, Urban Outfitters, Zingara Trading Company, and Wayfair.
It turned out wonderfully, and the pop-up enjoyed even more success than projected.
Thank you, Parachute (and Milkmade) for having me!
Image sources: Whitney Leigh Morris and Parachute Home
